Google Ads Tutorial 2024 (Step by Step) How To Use Google Ads
All right, in today's blog post, I'm going to share everything you need to know about Google Ads. I'll cover how to set up campaigns, ad groups, and run ads effectively to get customers in a cost-effective manner. Many people find Google Ads confusing because the interface changes frequently, but my goal is to simplify it for you and clear up any confusion you may have.
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| How To Use Google Ads |
To get started, go to ads.google.com. The interface may look different from what you see in this blog post, but the overall details and concepts will be the same. Towards the end of this blog post, I'll also share some tactics for getting customers at a good price and optimizing your ads.
Setting up your first campaign
Click on "Start now" and you'll be taken to a page where you can create your first campaign with Google Ads. Enter your business name and website, and click "Next."
You'll then have the option to link your accounts, such as your YouTube channel, mobile app, Google Business profile, or phone number. You can skip this for now if you want, but it can be useful for running different types of ads in the future.
Next, you'll need to identify the goal of your campaign. You can choose from options like purchases, submitting lead forms, phone call leads, page views, brand awareness, and more. Select the goal that aligns with your business objectives.
Choosing the right campaign type
Google Ads offers different campaign types, but I recommend focusing on one type initially and becoming proficient in it before trying others. The default option, Performance Max, runs ads on various platforms like YouTube, Gmail, and display ads. However, I suggest using Search Ads for its effectiveness.
Search Ads appear when someone searches for relevant keywords on Google. These are the ads that most people think of when they hear "Google Ads." In this blog post, I'll show you how to create a search ad.
There are also other types of ads you can explore, such as Display Ads that appear on websites like CNN. But for now, let's focus on creating a search ad.
Up on the side, there are different types of ads that can be displayed, such as display ads, video ads in YouTube videos, app ads, discovery ads, and smart ads. For this tutorial, we will focus on search ads.
When selecting the type of ad to focus on, it is important to start with one and become proficient in it before trying out different types. The reason why Google pushes everyone to use performance max is likely because it allows them to make more money. So, let's click on "search" and continue.
Next, we need to select keywords for our Google ad. The three types of keyword matching options are:
Broad match: If we enter a word without any special characters, our ad may show up for searches that are somewhat related to that word. For example, if we enter "marketing agency philadelphia," our ad may show up for searches like "ad agency philadelphia" or "digital ads in philly."
Phrase match: If we enclose the keyword in quotation marks, our ad will only show up if the search contains that exact phrase. The order of the words doesn't matter. For example, if we enter "digital ads agency," our ad may show up for searches like "ads digital agency" or "agency for digital ads."
Exact match: If we enclose the keyword in brackets, our ad will only show up if the search contains that exact phrase in the exact order. For example, if we enter [marketing agency philly], our ad will only show up for searches that include "marketing agency philly" and not "marketing agency philadelphia."
Feel free to add more keywords or edit them later. These keywords determine when our ad will appear in search results.
Next, we will create our ad, set our bid strategy, and determine our budget. Scrolling down, we come to the locations and audiences section.
As a marketer, it is important to know that the broader the potential market, the cheaper the ads will be. Conversely, targeting specific locations can be more expensive because there is more competition. For our ad agency, we may want to target people in Pennsylvania and the tri-state area. We can include these locations and exclude any areas where we don't want to run ads.
It's also important to consider the language of the target audience. In this case, we will target English-speaking individuals.
Another useful feature is audience segments, which allows us to further narrow down our target audience based on characteristics such as parental status, education level, homeownership, and more. However, selecting too many audience segments can increase the cost of ads.
For the purpose of this tutorial, we will not delve into audience segments to keep the ads cost-effective
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